Product design question

Design a learning solution for Facebook.

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What this question tests

Product design for a new category inside a social platform, requiring a clear wedge and monetization thought.

How to approach it

  1. Clarify the ambiguity: learning solution could mean employee learning or a consumer education product; pick consumer education and state that assumption.
  2. Segment: casual hobby learners, like cooking or language, versus skill building learners using Facebook Groups informally today.
  3. Identify the gap: Groups host informal learning communities but lack structured courses, progress tracking, or credentials.
  4. Prioritize hobby and interest based learning since it fits Facebook's existing Groups and creator ecosystem better than formal credentialed education.
  5. Propose a Learning Groups product: creators host structured mini courses with modules, live Q and A, and a shareable completion badge.
  6. Define success as course completion rate and creator monetization from paid courses within Learning Groups.

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