Product design question

How would you improve Facebook Portal?

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What this question tests

Product sense for a struggling hardware product, requiring honest diagnosis of why adoption has been weak.

How to approach it

  1. Segment users: families using it for video calls with relatives, especially the grandparent-to-grandchild use case, Portal's strongest known scenario.
  2. Identify the core pain point: low overall adoption due to privacy concerns about a Facebook-branded camera in the home and limited use beyond calling.
  3. Prioritize the privacy concern, since it is the biggest barrier to purchase intent, more than any feature gap.
  4. Propose a solution: clearer, more visible privacy controls like a physical camera cover, marketed prominently rather than buried in settings.
  5. Add a use-case expansion: smart display features like recipes or a calendar to justify counter space beyond calling.
  6. Define success: device activation rate and weekly active call frequency, not just units sold.

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