Product design question

How would you improve Facebook Reactions?

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What this question tests

Product sense for a mature feature, finding a real gap in current functionality rather than proposing cosmetic changes.

How to approach it

  1. State the current state, the fixed reaction set gives a coarse emotional signal on posts.
  2. Identify the gap, reactions do not capture context specific sentiment well, for example a job loss post getting a Like feels wrong.
  3. Propose a specific improvement, context aware reaction sets that adapt to post type, such as support oriented reactions on sensitive posts.
  4. Explain the value to both users and the platform, better emotional expression for users, richer ranking signal for the platform.
  5. Define the success metric, reaction usage rate and reduction in reports of a reaction feeling inappropriate.

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