Product design question

How would you use Facebook to create a doctor referral program?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design applying an existing platform's strengths to a healthcare-adjacent use case with sensitive trust and accuracy requirements.

Users: people seeking a trusted doctor recommendation from their existing social circle rather than an anonymous review site.
Pain points: doctor reviews on generic platforms often feel unreliable or fake, while personal referrals from friends are trusted but hard to surface at the right moment.
Prioritize: trust and accuracy first, since bad medical referrals carry real health risk, unlike a restaurant recommendation.
Solution: a feature letting users ask their network for a doctor referral in a specific specialty and location, surfaced through Groups or a dedicated referral request post type.
Guardrail: avoid becoming a source of medical misinformation, requiring clear disclaimers that this is not a substitute for professional vetting.
Success metric: referral request to booked appointment conversion rate, and user-reported satisfaction with the referred doctor.

Correctly treats this as higher stakes than a typical social feature, given real health consequences of bad referrals.
Proposes a specific, scoped mechanism, a referral request post type surfaced to relevant local connections, rather than an open review platform.
Includes a misinformation guardrail, appropriate given medical content's sensitivity.

Treating this like a generic recommendation feature with no acknowledgment of the health-related trust and risk implications.
No guardrail against medical misinformation or unverified claims.
Vague success metric unrelated to actual referral outcomes.

Chapters of the AI PM course that teach what this question tests.