Product design question

Design an experience for getting book recommendations on Facebook. How would you measure success?

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What this question tests

Product design combining content discovery with a clear success metric for a new, lower engagement content type.

How to approach it

  1. Clarify the goal: help users discover books through their existing social graph, similar to how Goodreads works but embedded in Facebook.
  2. Identify the user: casual readers who trust friends' opinions more than algorithmic recommendations from strangers.
  3. Prioritize social proof over a generic recommendation algorithm, since trust in a friend's taste is the differentiator here.
  4. Propose a feature where users can rate and shelve books, visible to friends, with a feed surfacing what friends are reading.
  5. Add a lightweight prompt after users post about a book, converting organic mentions into structured recommendations.
  6. Define success as books added per active user and click through rate from a friend recommendation to a book detail page.

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