Product design question
Design an experience for getting book recommendations on Facebook. How would you measure success?
- Meta
- Product design
- Medium
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What this question tests
Product design combining content discovery with a clear success metric for a new, lower engagement content type.
How to approach it
- Clarify the goal: help users discover books through their existing social graph, similar to how Goodreads works but embedded in Facebook.
- Identify the user: casual readers who trust friends' opinions more than algorithmic recommendations from strangers.
- Prioritize social proof over a generic recommendation algorithm, since trust in a friend's taste is the differentiator here.
- Propose a feature where users can rate and shelve books, visible to friends, with a feed surfacing what friends are reading.
- Add a lightweight prompt after users post about a book, converting organic mentions into structured recommendations.
- Define success as books added per active user and click through rate from a friend recommendation to a book detail page.
What a strong answer includes
- Leans on Facebook's real differentiator, the social graph and trust in friends, rather than competing head on with Goodreads' algorithm.
- Proposes converting existing organic behavior, posts mentioning books, into structured data, a smart low friction mechanism.
- Gives an illustrative number, e.g. assumes 5 percent of book related posts could be converted into structured recommendations.
- Names a clear success metric, click through from friend recommendation to detail page, tied directly to the social proof thesis.
Common mistakes
- Designing a generic recommendation engine that ignores Facebook's actual advantage, the social graph.
- Proposing a heavy new feature that requires manual data entry with no path to organic adoption.
- No success metric, or one disconnected from the stated goal of social discovery.
Likely follow-up questions
- How would you get users to input their book data initially?
- How is this different from just using Goodreads?
- What would you measure to know social proof is actually working?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop