Product design question

You are the CEO of a startup in the health space. What will you build?

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What this question tests

Tests the candidate's ability to scope an ambiguous, wide-open prompt into one specific, well-reasoned product bet.

How to approach it

  1. Narrow the space, since health is huge, fitness, mental health, chronic disease management, and pick one segment with a clear underserved pain point.
  2. Narrow to chronic condition management, for example diabetes, for patients who struggle with daily adherence between doctor visits.
  3. Identify the pain point: patients get infrequent doctor guidance but need daily support, and current tools are fragmented across separate devices and logs.
  4. Design a connected app aggregating device data, simple logging, and personalized daily nudges, with data shared back to the doctor for between-visit monitoring.
  5. Define success as adherence rate, a clinical outcome proxy like time-in-range, and retention or engagement.

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