Product design question
Design a Facebook tool for the Olympics.
- Meta
- Product design
- Medium
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What this question tests
Product design for a time-bound, high-engagement event, balancing social features with real-time relevance.
How to approach it
- Define the user: fans following specific athletes, countries, or sports during a short, high-intensity global event.
- Identify the core need: real-time updates, community discussion, and a way to follow niche or under-covered sports easily.
- Prioritize a live hub feature over a broad new app, since it fits existing Facebook usage patterns and event urgency.
- Design the core experience: personalized event feed by followed athletes/countries, live group chats per event, and official highlight clips.
- Define success metrics: daily active users during the Games window and time spent in the Olympics hub.
- Plan for the time-bound nature: how the feature sunsets or repeats for the next Games without becoming dead weight.
What a strong answer includes
- Anchors the design in the event's short, intense window, unlike an evergreen product design.
- Proposes personalization by followed country or athlete, addressing the long tail of sports beyond marquee events.
- Gives an illustrative metric, e.g. hub DAU reaching 5% of Facebook's user base during the Games, marked as an assumption.
- Addresses reusability, proposing the hub template gets reactivated for future major sporting events.
Common mistakes
- Designing a permanent product without addressing what happens after the two-week event ends.
- Ignoring niche sports fans and only covering marquee events like the 100m final.
Likely follow-up questions
- How would you re-engage the same users for the next Olympics?
- How would you prioritize which sports get dedicated coverage?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop