Product design question

Imagine you’re a PM at Meta. How would you make users feel less guilty about using Instagram while also increasing revenue?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Balancing user wellbeing with a monetization goal, a common tension in social product design.

Clarify the guilt source, excessive time spent or passive scrolling that users regret afterward, and state this is the target.
Propose a feature reframing time as intentional, a weekly digest of meaningful interactions rather than raw usage stats.
Propose a revenue lever that does not require more raw time, higher value ad formats or shopping features within existing sessions.
Explain how these work together, reducing regret can increase long term retention and trust, supporting sustainable ad revenue.
Define success metrics, self reported satisfaction alongside ad revenue per user, tracked together not separately.

Decouples revenue from raw time spent, proposing higher ad relevance and shopping conversion rather than more minutes per session.
Names a concrete wellbeing feature, a weekly digest of meaningful interactions, versus a generic time spent reminder users tend to ignore.
Pairs a satisfaction metric with revenue per user so the team can see if the feature also protects or grows revenue over time.

Proposing wellbeing features that directly cut revenue with no counterbalancing monetization idea.
Treating less guilt as purely a copy problem instead of a real usage pattern change.
No metric to prove the guilt reduction actually happened.

Chapters of the AI PM course that teach what this question tests.