Metrics question

You are the PM for FB Story. What metrics would you pick for success?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

Start a mock interview on this question · Mock interview from a job description

What this question tests

Metrics design for an ephemeral content format, requiring the right balance between creation, consumption, and platform health.

How to approach it

  1. Confirm the business goal: increasing daily engagement or growing an ad inventory surface through Stories.
  2. Split metrics into creation side, story posts per active user, and consumption side, story views per user.
  3. Add a completion metric, percent of story fully viewed, as a proxy for content quality.
  4. Add a north star, such as daily active story users, that ties creation and consumption together.
  5. Include a guardrail, such as story related reports or hides, so growth does not come from spammy content.

What a strong answer includes

Common mistakes

Likely follow-up questions

More metrics questions

More questions from Meta

Learn the skill behind it

Chapters of the AI PM course that teach what this question tests.

Preparing for a specific role?

Book summaries for this kind of question

Browse all 4,000+ questions in the bank