Metrics question
You are the PM for FB Story. What metrics would you pick for success?
- Meta
- Metrics
- Medium
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What this question tests
Metrics design for an ephemeral content format, requiring the right balance between creation, consumption, and platform health.
How to approach it
- Confirm the business goal: increasing daily engagement or growing an ad inventory surface through Stories.
- Split metrics into creation side, story posts per active user, and consumption side, story views per user.
- Add a completion metric, percent of story fully viewed, as a proxy for content quality.
- Add a north star, such as daily active story users, that ties creation and consumption together.
- Include a guardrail, such as story related reports or hides, so growth does not come from spammy content.
What a strong answer includes
- Splits the metric tree cleanly into creation and consumption sides, since Stories succeed only if both grow together.
- Uses completion rate as a quality proxy, a known real signal used for ephemeral content formats.
- Names a north star, daily active story users, that ties the two sides into one number for leadership.
- Adds a guardrail against spam or low quality content, relevant given ephemeral formats are easy to game.
Common mistakes
- Tracks only views, missing that creation is the harder, more valuable side to grow.
- Has no quality or health guardrail metric.
Likely follow-up questions
- Which of these metrics would you make the single headline number for leadership?
- How would you detect if creation is growing but from low quality, spammy posts?
- How would you compare this to Instagram Stories' own historical metrics?
More metrics questions
- How would you measure the success of Facebook Likes?Meta · Metrics · Medium
- How would you measure improvements made to Facebook messenger?Meta · Metrics · Easy
- Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?Meta · Metrics · Hard
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?Google · Metrics · Hard
- Define the metrics for YouTube search.Google · Metrics · Medium
- You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?Meta · Metrics · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop