Strategy question

What are the tradeoffs between having advertisements vs. no advertisements on Facebook?

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What this question tests

Tests strategic tradeoff reasoning between a free, ad-funded model and a cleaner but revenue-losing alternative.

How to approach it

  1. Clarify the frame: is this about removing all ads, or about the density/placement tradeoff, since the analysis differs.
  2. Lay out the case for ads: they fund the free product for billions of users and are the majority of Meta's revenue.
  3. Lay out the case against: ad density hurts session quality, trust, and can push users to less-monetized competitors like TikTok or Discord.
  4. Propose the real lever isn't binary but ad relevance and load, better targeting and lower frequency can raise revenue per ad while cutting total ad count.
  5. Recommend measuring net effect via revenue per user against retention and time-spent, not ad count alone.

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