Behavioral question

You are a product manger at Facebook. You want to build a Yelp-like restaurant search product. How will you convince your engineering team and product manager team to build it? (use existing metrics on the platform).

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What this question tests

Cross-functional influence and data-driven persuasion skill, pitching a new feature to skeptical peers.

How to approach it

  1. Situation: set up the real ask, proposing a local restaurant-search and reviews feature to skeptical engineering and product peers.
  2. Task: state the expected resistance, limited engineering capacity, competing roadmap priorities, and doubt about differentiation from existing search products.
  3. Action: describe using existing platform metrics as evidence, for example Local or Events engagement, or Page check-ins and reviews already showing organic demand.
  4. Action: describe building a lightweight prototype or data-backed proposal projecting engagement lift, to de-risk the ask before requesting a full build.
  5. Action: describe aligning incentives, tying the pitch to an existing team OKR, like local commerce growth, rather than a brand-new initiative.
  6. Result: state the outcome, securing a scoped pilot with clear success criteria and the actual or projected metric movement.

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