Product design question
Design a product on Facebook specifically for Gen Z users.
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense requiring an honest read of a well known challenge, that Facebook's core app skews older, and a realistic idea rather than make it cool.
How to approach it
- Acknowledge the real constraint: Gen Z largely uses Instagram, TikTok and Snapchat over Facebook's main app.
- Identify what Gen Z might still value from Facebook specifically: Marketplace and Groups, both less saturated by competitors for this age group.
- Propose focusing on Marketplace: a Gen Z oriented resale or thrift experience with social discovery features like following sellers or curated drops.
- Justify why Marketplace over a general cool feed: it is a use case with genuine utility where Facebook already has scale and trust.
- Define success: Gen Z cohort transaction volume on Marketplace and repeat usage rate.
What a strong answer includes
- Is honest about Facebook's actual weak position with Gen Z instead of pretending a redesigned feed would win them over.
- Picks Marketplace, a genuine underused by competitors asset, instead of trying to out TikTok TikTok.
- Ties the idea to a real behavioral trend, Gen Z's interest in secondhand shopping, rather than a generic youth appeal feature.
Common mistakes
- Proposing generic make it more like TikTok features with no acknowledgment of Facebook's real competitive weakness.
- Ignoring Facebook's actual remaining strengths in favor of chasing short form video, where it is already behind.
Likely follow-up questions
- Why would a Gen Z user choose Facebook Marketplace over Depop or Poshmark specifically?
- How would you measure early success without waiting a year for adoption data?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop