Product design question

Design a Facebook Healthcare application at the beginning of COVID.

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What this question tests

Tests fast, scoped product design under a real crisis timeline, prioritizing the single highest-value use case over a broad healthcare platform.

How to approach it

  1. Scope narrowly: at COVID's onset, the most urgent need was reliable local information and connecting people to testing and vaccination resources, not a general health platform.
  2. Segment on users searching for local health information amid conflicting news, particularly community and local-group members already active on Facebook.
  3. Identify the pain point: finding accurate, nearby testing sites and verified health guidance was hard amid misinformation spreading on social platforms.
  4. Design a COVID information hub surfaced prominently in-app, showing verified local testing and vaccination locations sourced from health authorities, plus a misinformation-flagging layer on related posts.
  5. Define success as hub visits converting to an actual testing or vaccination appointment, and reduction in flagged misinformation shares.

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