Metrics question

A metric for a video streaming service dropped by 80%. What do you do?

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What this question tests

Structured root cause investigation for a severe, sudden metric collapse in a streaming product.

How to approach it

  1. Confirm the metric and scope precisely: which metric (starts, completion, sign ups), which platform, and over what exact timeframe.
  2. Rule out a measurement or instrumentation bug first, since an 80 percent drop is an extreme magnitude often caused by tracking failures.
  3. If the drop is real, segment by platform (iOS, Android, web, smart TV), region, and content type to isolate where it concentrates.
  4. Check for a recent deploy, app store outage, CDN or streaming infrastructure failure, since a drop this large usually has a single major cause.
  5. Check external factors: a major competing event, an outage at a key content delivery partner, or a licensing issue pulling major content.
  6. Escalate to an incident response process given the severity, with hourly updates until root cause is found and resolved.

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