Product design question
How would you create a feature on Facebook to combat depression, suicidality and self harm?
- Meta
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product design in an extremely high stakes, sensitive domain, requiring careful balance of detection, intervention, and user trust.
How to approach it
- Clarify the scope: detecting signals of depression, suicidality, or self harm in posts and connecting the user to appropriate help, not diagnosing.
- Identify stakeholders: the at risk user, their friends and family who might also see concerning posts, and crisis support organizations.
- Design detection carefully: use a combination of automated language pattern detection and user or friend reporting, since automation alone risks false negatives on subtle signals.
- Design intervention with care: when a signal is detected, surface a supportive, non alarming prompt connecting the user directly to crisis resources like a hotline, not a public flag.
- Involve mental health experts and crisis organizations in designing the actual intervention language and flow, not just engineering.
- Define success as connection rate to crisis resources when triggered, and false positive rate kept low enough to avoid user distrust, tracked separately, never total post removals as a success metric.
What a strong answer includes
- Treats this as a support and connection problem, not a content moderation or removal problem, showing the right instinct for this domain.
- Involves outside experts, crisis organizations and mental health professionals, rather than assuming engineering can solve this alone.
- Gives an illustrative number, for example assuming a target of connecting flagged users to a resource within seconds of detection.
- Explicitly avoids using post removal or account suspension as a success metric, which would be actively harmful here.
Common mistakes
- Treating this primarily as a content moderation problem to remove or hide posts rather than a support intervention.
- Proposing fully automated intervention without human or expert oversight, which is unsafe in this domain.
Likely follow-up questions
- How would you avoid false positives that make users distrust or avoid the platform?
- How would you measure the real world impact of this feature responsibly?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop