Product design question
How would you improve Google Photos?
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What this question tests
Product sense for a mature product: finding a focused, high-impact improvement rather than a laundry list.
How to approach it
- Pick a specific user segment, like people with years of photos who struggle to find a specific memory, rather than 'all users.'
- Identify the core pain point: search still misses many photos because of weak captioning or ambiguous queries.
- Prioritize improving natural-language search over adding new editing features, since findability is the product's core promise.
- Propose a concrete improvement: richer AI-generated captions combined with conversational search that handles vague queries like 'that trip with the dog.'
- Define success metrics: search success rate (click-through on results) and reduction in zero-result searches.
What a strong answer includes
- Names a specific gap, like vague or multi-object queries failing today, instead of a vague 'better AI' pitch.
- Proposes a concrete mechanism, like combining visual embeddings with conversational query understanding.
- Gives an illustrative metric, e.g. cutting zero-result searches from 15% to 5%, marked as an assumption.
- Considers the trade-off of compute cost for richer captioning against expected search engagement gains.
Common mistakes
- Listing unrelated features (editing, sharing, storage) instead of going deep on one clear improvement.
- Ignoring that search quality is Google Photos' core differentiator versus competitors.
Likely follow-up questions
- How would you evaluate search quality before and after the change?
- What would you do for photos with no people or landmarks to caption?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop