Estimation question
Estimate the number of Facebook users in India.
- Meta
- Estimation
- Easy
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What this question tests
Estimation using population, internet penetration, and platform specific adoption rate.
How to approach it
- Start with India's population, roughly 1.4 billion people.
- Estimate internet users, around 55 to 60 percent penetration, giving roughly 800 million internet users.
- Estimate the share of internet users active on Facebook specifically, distinct from WhatsApp or Instagram, around 35 to 40 percent.
- Multiply internet users by Facebook adoption rate to estimate total Facebook users in India.
- State the result as a range and flag this is Meta's largest single country user base.
What a strong answer includes
- Separates Facebook from other Meta apps like WhatsApp, since the question asks specifically about Facebook.
- Shows the math, 800 million internet users times 37 percent adoption gives roughly 300 million Facebook users.
- Notes the real world anchor, India widely reported as Facebook's largest market, to sanity check the estimate.
Common mistakes
- Conflating Facebook with WhatsApp or Instagram, which have different adoption levels in India.
- Using a flat percentage of total population instead of internet users specifically.
- No sanity check against known facts about India being Facebook's biggest market.
Likely follow-up questions
- How would you estimate daily versus monthly active users from this number?
- How confident are you in the internet penetration assumption, and how would you verify it?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop