Product design question
If you moved to a different city, how will you design an app to search doctors in your locality?
- Meta
- Product design
- Medium
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What this question tests
Product design for a trust-and-discovery problem in an unfamiliar city, where the usual personal-referral signal is missing.
How to approach it
- Clarify the scenario: someone just moved and has no personal referrals, needs a trustworthy doctor for a specific need.
- Identify the core barrier: lack of local trust signals, unlike relying on friends or family for recommendations at home.
- Prioritize verified reviews and insurance or network filtering first, the two biggest practical blockers to booking.
- Propose search filtered by specialty, insurance accepted, and distance, ranked with verified patient reviews and wait-time transparency.
- Add a lighter trust layer: showing reviews from people with similar insurance or condition as a substitute for the missing personal referral.
- Define success as booking completion rate from search and post-visit satisfaction rating.
What a strong answer includes
- Names the specific trust gap, no local personal network, as the core design problem, not just 'make search better.'
- Proposes concrete, practical filters, insurance and specialty, that materially unblock booking, not vanity features.
- Adds a creative proxy for trust, similar-patient reviews, as a substitute for a missing personal referral.
Common mistakes
- Designing a generic search app without addressing the specific trust problem of being new to an area.
- Ignoring insurance network fit, a major real-world blocker to actually booking a doctor.
Likely follow-up questions
- How would you verify reviews are genuine?
- How would you handle doctors with very few or no reviews yet?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop