Product design question
Build a product for sports fans on Facebook.
- Meta
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product design for a passionate niche community, balancing real-time engagement with content Meta already has.
How to approach it
- Pick a user: the die-hard fan wanting real-time discussion during live games, not the casual reader.
- Identify the pain: a fragmented experience between watching a game elsewhere and discussing it on Facebook.
- Check overlap with Groups and Watch, and find the gap: no live, game-synced discussion feed.
- Design the solution: a live 'game thread' with real-time score updates and a synced comment feed.
- Prioritize top leagues and teams with the most existing Group activity for launch.
- Define success as concurrent active users during live games and return rate for the next game.
What a strong answer includes
- Targets a specific behavior, live synced discussion, instead of a generic 'sports hub.'
- Builds on evidence of existing demand, active sports Groups, rather than inventing interest.
- Picks a success metric tied to live engagement, the actual differentiator being tested.
Common mistakes
- Reinventing a scores app instead of leveraging Facebook's social graph.
- No consideration of existing Groups or Watch surfaces already serving this need.
Likely follow-up questions
- How would you handle rights issues with live score data?
- How would this differ for a global audience following different sports?
- What would cannibalize existing Groups engagement?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop