Product design question
Design a product for FB or Google to help people relocate.
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense for a complex, high-stakes, infrequent life-event use case.
How to approach it
- Clarify scope: job relocation, housing search, or full moving logistics.
- Pick a combined interpretation: helping someone evaluate and settle into a new city.
- Identify pain points: uncertainty about neighborhoods and cost of living, losing a social network, and move logistics.
- Propose neighborhood recommendations using local data, a logistics checklist, and connections to local community groups.
- Prioritize neighborhood-fit and community-connection features first, since they leverage unique platform data most.
- Define success as user-reported settling satisfaction or local community engagement post-move.
What a strong answer includes
- Scopes down to a specific, high-value slice, choosing and settling into a new city, rather than all of moving.
- Leverages the parent company's unique data asset, e.g. local map data or a social graph.
- Addresses the emotional and social dimension of relocating, not just logistics checklists.
- Picks a settling-satisfaction or community-engagement metric, reflecting real value beyond logistics completion.
Common mistakes
- Designing a generic moving checklist app that ignores what's unique about the parent platform's data.
- Ignoring the social and emotional disruption of relocating, often the bigger pain point than logistics.
Likely follow-up questions
- How would you personalize neighborhood recommendations without enough user history in the new city?
- How would you measure whether this actually helped someone feel settled?
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- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop