Product design question

How would you build a product to help people travel?

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What this question tests

Tests broad product ideation with the discipline to pick one segment and pain point rather than a generic travel app.

How to approach it

  1. Narrow the ambiguous prompt: focus on trip planning and in-destination navigation for leisure travelers, not booking or loyalty programs.
  2. Segment on solo and small-group travelers visiting an unfamiliar city for the first time.
  3. Identify the pain point: fragmented planning across many apps, maps, reviews, translation, with no single source of context while actually walking around.
  4. Propose a location-aware companion that surfaces nearby recommendations, translates on the fly, and adapts an itinerary in real time based on where the traveler actually is.
  5. Define success as itinerary items completed versus planned, and daily active use during the trip window itself.

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