Strategy question
Would you want to launch a fitness app for Facebook? If yes, why? Please elaborate all requirements and prioritizations.
- Meta
- Strategy
- Hard
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What this question tests
Tests strategic judgment on whether to launch a new product line at all, requiring a reasoned yes or no with prioritized requirements, not just enthusiasm.
How to approach it
- State a clear position: yes or no on launching, grounded in Meta's actual strengths and a competitive landscape where Strava, Apple Fitness+, and Peloton already own this space.
- If yes, justify it: Meta's unique angle is the social graph, group accountability and friend-based workout challenges, not content or hardware competition.
- Define the target user: casual, social exercisers motivated by friend accountability, not serious athletes already on Strava.
- Prioritize requirements: start with social workout challenges and activity sharing integrated into existing Facebook or Instagram surfaces, deferring a content library.
- Address the trade-off: building a fitness app risks spreading focus thin against Meta's core ad business, so justify the resource allocation against expected engagement lift.
- Define success: weekly active participants in social challenges, and incremental session time attributable to fitness features.
What a strong answer includes
- Takes a clear position instead of hedging, and justifies it against the real competitive landscape.
- Identifies the one genuinely differentiated angle, social accountability, rather than competing on content or hardware where Meta has no edge.
- Prioritizes a narrow, testable first requirement, social challenges, over building a full fitness platform immediately.
- Explicitly weighs the resource trade-off against Meta's core business priorities, showing judgment beyond pure enthusiasm.
Common mistakes
- Giving an unclear or wishy-washy answer with no real justification.
- Proposing to compete on content or hardware, areas where Meta has no structural advantage.
Likely follow-up questions
- How would you validate demand before committing significant engineering resources?
- What would make you kill this initiative six months in?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop