Product design question

You are the PM for Facebook newsfeed. How would you improve it?

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What this question tests

Core product sense: picking a user segment and pain point within a mature product rather than boiling the ocean.

How to approach it

  1. Pick a specific segment, for example lapsed users who check the feed less than once a week.
  2. State their pain point: the feed feels cluttered with ads and low relevance posts, so they do not come back.
  3. Prioritize relevance and signal to noise over adding new content types.
  4. Propose a why am I seeing this control plus a feedback loop, like hide or see less, that visibly changes the next session's feed.
  5. Define success as day 7 return rate for lapsed users and fewer explicit hide post actions over time.

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