Metrics question

You're the PM for Facebook Like. You notice that Like acceptance is down 5%. What do you do?

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What this question tests

Root-cause investigation for a specific, unusual metric requiring clarification and structured diagnosis.

How to approach it

  1. Clarify what acceptance means here, likely the rate at which a Like action completes successfully versus errors out or gets undone.
  2. Quantify the drop across platforms and regions to see if it is global or localized to a specific client.
  3. Check for a recent client or backend deploy affecting the button's tap handling or API call success rate.
  4. Check for a UI change, such as a redesign that made the button harder to tap accurately, increasing accidental undos.
  5. Segment by user type, new versus experienced users, since a UI change might disproportionately confuse one group.
  6. Propose a fix based on the diagnosed cause and track the metric's recovery over the following week.

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