Metrics question
You're the PM for Facebook Like. You notice that Like acceptance is down 5%. What do you do?
- Meta
- Metrics
- Medium
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What this question tests
Root-cause investigation for a specific, unusual metric requiring clarification and structured diagnosis.
How to approach it
- Clarify what acceptance means here, likely the rate at which a Like action completes successfully versus errors out or gets undone.
- Quantify the drop across platforms and regions to see if it is global or localized to a specific client.
- Check for a recent client or backend deploy affecting the button's tap handling or API call success rate.
- Check for a UI change, such as a redesign that made the button harder to tap accurately, increasing accidental undos.
- Segment by user type, new versus experienced users, since a UI change might disproportionately confuse one group.
- Propose a fix based on the diagnosed cause and track the metric's recovery over the following week.
What a strong answer includes
- Explicitly clarifies the unusual metric term before diagnosing, showing good judgment on an ambiguous prompt.
- Segments by platform and region first, a disciplined way to localize a technical versus behavioral cause.
- Considers a specific, plausible UI cause rather than jumping to abstract explanations.
- Proposes a concrete validation step to close the loop after the fix.
Common mistakes
- Not clarifying the ambiguous term before diving into analysis.
- Jumping to a root cause without segmenting by platform or region.
- Proposing a fix without a way to confirm it worked.
Likely follow-up questions
- How would you distinguish a UI-caused issue from a backend API issue?
- What would you do if the drop was isolated to one platform only?
- How would you prevent this issue from recurring after future UI changes?
More metrics questions
- How would you measure the success of Facebook Likes?Meta · Metrics · Medium
- How would you measure improvements made to Facebook messenger?Meta · Metrics · Easy
- Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?Meta · Metrics · Hard
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?Google · Metrics · Hard
- Define the metrics for YouTube search.Google · Metrics · Medium
- You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?Meta · Metrics · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop