Strategy question

You are the PM at Facebook Post. What reactions should we add next?

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What this question tests

Product thinking on expanding a lightweight interaction feature without diluting its simplicity or signal value.

How to approach it

  1. Clarify the goal: are new reactions meant to increase expression richness, engagement, or better sentiment signal for ranking.
  2. Assess current gaps: existing reactions like Like, Love, Haha, Wow, Sad, Angry may miss nuanced sentiments like support or curiosity.
  3. Prioritize by evidence: look at comment text analysis for sentiments not captured by existing reactions, like empathy for difficult posts.
  4. Propose a specific addition, for example a Support or Care-style reaction for posts about hardship, filling a real emotional gap.
  5. Weigh the tradeoff: too many reaction options increases decision friction and dilutes the simplicity that makes reactions fast to use.
  6. Success metric: adoption rate of the new reaction, and whether it reduces low-signal comment volume on relevant post types.

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