Metrics question
What goals would you set for a Facebook Dating feature?
- Meta
- Metrics
- Medium
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What this question tests
Goal setting for a sensitive new product category requiring careful balance of growth and trust.
How to approach it
- Clarify the product: a dating feature within Facebook, requiring careful attention to safety given the sensitive nature of dating.
- Set an early stage adoption goal: opt in rate among eligible users, since dating requires explicit consent, unlike most Facebook features.
- Set an engagement goal: match to conversation rate, indicating the matching quality is genuinely useful, not just novel.
- Set a safety goal: report and block rate kept below a defined threshold, since trust and safety are existential for a dating product.
- Set a long term outcome goal: conversations leading to an in person meeting or continued engagement beyond the first week.
- Prioritize safety and trust goals above pure growth in the early stage, given the higher stakes of a dating product.
What a strong answer includes
- Recognizes dating as fundamentally different from other Facebook features, requiring explicit opt in and heightened safety focus.
- Names report and block rate explicitly as a goal, showing awareness that safety failures are existential, not just a minor guardrail.
- Gives an illustrative number, e.g. assumes targeting a match to conversation rate above 20 percent as evidence of genuine matching quality.
- Sequences priorities correctly, safety and trust before aggressive growth, appropriate for this sensitive category.
Common mistakes
- Setting pure growth goals like DAU without addressing safety and trust, which are existential risks for a dating product.
- Treating this like any other feature launch without acknowledging its more sensitive nature.
- No goal tied to actual match quality or downstream conversation success.
Likely follow-up questions
- How would you handle a spike in reported bad behavior?
- How would you measure match quality beyond just conversation rate?
- How would you balance growth against safety in the first 6 months?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop