Product design question

How would you improve Facebook Ads Manager?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Whether the candidate can identify concrete usability gaps for a professional tool and propose fixes grounded in advertiser workflows.

Define the user: small and mid-size business advertisers managing campaigns themselves, distinct from large agencies with dedicated ad specialists.
Name pain points: a steep learning curve for campaign setup, opaque reasons behind performance drops, and difficulty knowing which lever to pull to improve results.
Prioritize by impact: simplifying campaign creation and adding clear, actionable performance diagnostics likely matters most for the larger SMB segment.
Propose improvements: a guided campaign setup wizard with best-practice defaults, and plain-language performance alerts (for example, 'your ad is underperforming because of low relevance score, here's why').
Define success as campaign creation completion rate for SMBs and average return on ad spend improvement after adopting the guided flow.

Segments advertisers by sophistication (SMB self-serve versus agency) instead of treating all advertisers as needing the same interface.
Proposes plain-language, actionable diagnostics as a concrete fix for the real complaint that Ads Manager is hard to interpret.
Ties the fix to a business outcome, return on ad spend, not just interface satisfaction.

Proposing generic UI polish without addressing the core complexity and interpretability problems advertisers actually face.
Ignoring the difference in needs between sophisticated agencies and self-serve small businesses.

How would you avoid oversimplifying the tool for advanced agency users who need granular control?
What would you measure to know the guided setup is actually improving campaign performance, not just completion rate?