Product design question

Design a social travel product.

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What this question tests

Tests full product design combining two hard problems, trust in a marketplace/social context and discovery, without an existing template to lean on.

How to approach it

  1. Define the target user: social travelers who want to plan trips with friends or meet like-minded travelers, distinct from solo trip-planning tools like TripIt.
  2. Identify the core pain point: coordinating group trip decisions (dates, budget, itinerary) is scattered across chat apps, docs, and separate booking sites.
  3. Design the core loop: a shared trip board where group members vote on destinations/activities, synced with a lightweight budget tracker and itinerary view.
  4. Add a social discovery layer: see where friends have traveled and get recommendations based on their trips, differentiating from purely logistical tools.
  5. Define success: completed trip-plans per group (a plan that results in actual bookings) and repeat group-trip creation rate.

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