Strategy question
You are the product manager of a pick food delivery app of your choice in March 2020. How would you respond to the COVID situation?
- Meta
- Strategy
- Hard
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What this question tests
Tests crisis-response strategy: balancing safety, operational disruption, and business continuity under fast-changing constraints.
How to approach it
- State the context: March 2020, lockdowns starting, both restaurant supply and courier safety are at risk.
- Identify the two audiences with conflicting needs: customers wanting contactless safety, couriers needing to keep earning.
- Prioritize contactless delivery first, since trust collapses fastest if safety feels ignored.
- Propose near-term actions: contactless drop-off default, real-time closure updates, courier PPE support.
- Sequence medium-term response: reduced commission partnerships to keep restaurant supply alive as dine-in disappears.
- Define success metrics: order completion rate, courier safety incident reports, restaurant churn.
What a strong answer includes
- Separates immediate, near-term, and medium-term response instead of one flat list.
- Names the real tension between courier livelihood and safety, with a concrete trade-off like hazard pay.
- Picks metrics reflecting both safety and business survival, not just order volume.
Common mistakes
- Treating this purely as a growth opportunity without addressing safety.
- No sequencing; listing ideas with no sense of urgency.
Likely follow-up questions
- How would you support restaurants that had to close entirely?
- How would you measure whether contactless delivery was working?
- What would you do if courier supply collapsed?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop