Strategy question
You are the PM for Facebook Live. What are your priorities?
- Meta
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Tests strategic prioritization for a product facing strong competition, requiring a defensible focus area rather than trying to compete everywhere at once.
How to approach it
- Clarify the competitive position: Facebook Live trails dedicated platforms like Twitch in gaming and creator-first live content, so competing head-on there is a weak bet.
- Identify Facebook's differentiated angle: the social graph enables live content tied to real personal and community moments that Twitch and YouTube don't serve as well.
- Propose priority 1: strengthen live for personal and community use cases, like a close-friends birthday stream or a local community meeting, over professional gaming streamers.
- Propose priority 2: improve creator monetization tools for the niche where Facebook does have an edge, community-based creators with an existing audience on the platform.
- Propose priority 3: reliability and discoverability basics, since latency, buffering, and easy in-app discovery are baseline requirements before differentiation matters.
- Define success: live sessions per creator with an existing Facebook community, and average concurrent viewers for community-oriented live content specifically.
What a strong answer includes
- Explicitly acknowledges Facebook Live's weaker competitive position in gaming streaming rather than pretending to compete evenly with Twitch.
- Identifies a genuinely differentiated angle, the social graph enabling community and personal live moments, grounded in real strength.
- Sequences priorities logically, reliability basics before differentiation, rather than jumping straight to advanced features.
- Defines success with metrics specific to the chosen niche, avoiding an unwinnable direct comparison to Twitch's gaming metrics.
Common mistakes
- Proposing to compete directly with Twitch or YouTube for professional gaming streamers, an area where Facebook has no structural advantage.
- Giving an unfocused list of priorities with no sequencing or acknowledgment of Facebook's actual competitive position.
Likely follow-up questions
- Why not compete directly for gaming creators given the market's size?
- How would you measure whether the community-live focus is actually working?
More strategy questions
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?Meta · Strategy · Easy
- An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?Meta · Strategy · Medium
- Why should Facebook enter the dating market and how would you execute it?Meta · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
- Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.Amazon · Strategy · Hard
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop