Metrics question

Friend requests are down by 10%. Evaluate why.

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What this question tests

Structured root-cause evaluation for a drop in a core social growth metric.

How to approach it

  1. Quantify the drop: confirm the timeframe and whether it is global or specific to a platform, region, or user segment.
  2. Segment by user tenure: new users versus long-tenured users, since request behavior differs sharply by network maturity.
  3. Check for a recent product change: a redesign of the discovery surface, added friction, or a new privacy default limiting visibility.
  4. Check for external factors: seasonal patterns or a broader decline in new user growth feeding fewer requests.
  5. Compare against related metrics: are acceptances also down proportionally, or just requests sent, pointing to different causes.
  6. Propose next steps based on the most likely cause, such as reverting a discovery surface change or investigating a privacy default.

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