Metrics question
Friend requests are down by 10%. Evaluate why.
- Meta
- Metrics
- Medium
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What this question tests
Structured root-cause evaluation for a drop in a core social growth metric.
How to approach it
- Quantify the drop: confirm the timeframe and whether it is global or specific to a platform, region, or user segment.
- Segment by user tenure: new users versus long-tenured users, since request behavior differs sharply by network maturity.
- Check for a recent product change: a redesign of the discovery surface, added friction, or a new privacy default limiting visibility.
- Check for external factors: seasonal patterns or a broader decline in new user growth feeding fewer requests.
- Compare against related metrics: are acceptances also down proportionally, or just requests sent, pointing to different causes.
- Propose next steps based on the most likely cause, such as reverting a discovery surface change or investigating a privacy default.
What a strong answer includes
- Segments by user tenure specifically, since new users almost entirely drive this metric's volume, a key structural insight.
- Distinguishes requests sent from requests accepted, since these moving differently point to very different root causes.
- Considers privacy default changes as a plausible cause, showing awareness of a common real driver.
- Separates seasonal explanations from product-caused ones before proposing a fix.
Common mistakes
- Treating all users as one segment despite tenure being a major structural driver.
- Not distinguishing requests sent from requests accepted.
- Jumping to a fix without checking for seasonal or new-user-growth explanations first.
Likely follow-up questions
- How would you determine if this is driven by fewer new users rather than existing user behavior?
- What would you do if the drop was concentrated among long-tenured users specifically?
- How would you validate that a specific product change caused this?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop