Product design question

How would you alter Instagram to make it a better fit for the SMB segment?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design for a distinct business user segment within a primarily consumer app, balancing new needs against core simplicity.

Define SMB users' core needs on Instagram, such as managing customer messages, showcasing products, and tracking simple sales performance.
Identify the biggest current gap, likely fragmented tools for inventory, orders, and customer messages across DMs and comments.
Prioritize one improvement, such as a unified inbox that merges DMs, comments, and order inquiries with basic tagging.
Explain why this fits Instagram's identity as visual and social, rather than becoming a full e commerce back office.
Define a success metric, such as adoption rate of the unified inbox among business accounts or reduction in missed customer messages.

Names a specific, common SMB pain point, message fragmentation across DMs and comments, instead of a vague better business tools answer.
Keeps the scope aligned with Instagram's identity, avoiding scope creep into full inventory or accounting features.
Ties the feature to a clear adoption and retention metric for business accounts.

Turning Instagram into a bloated business suite that undermines its core consumer experience.
Ignoring how consumer users might be affected by SMB focused changes.

Chapters of the AI PM course that teach what this question tests.