Product design question

Design a new social media product.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests open ended product sense: picking a real underserved user need in social media rather than restating Facebook or Instagram.

Pick a specific underserved segment, for example small hobbyist communities poorly served by algorithmic feeds like knitting or amateur astronomy groups.
Identify their core pain: existing platforms bury niche content under general engagement bait and offer weak moderation tools.
Define the core loop: post to a small trusted circle, get feedback, discover adjacent niche communities through shared interest, not follower count.
Sketch the MVP: interest based rooms, chronological feed by default, and lightweight community moderation tools.
Propose a success metric, such as weekly posts per active member in a niche room.
State the assumption you are making about the target audience so the interviewer can redirect if wrong.

Names a concrete underserved niche, such as local parent groups or hobbyist makers, rather than a vague general purpose network.
Differentiates from incumbents on a specific axis, chronological small group feeds instead of algorithmic reach, addressing the fatigue with engagement bait.
Gives an illustrative success metric, for example 40 percent of members posting at least weekly within a room, as the signal of real community.
Addresses monetization briefly, for example paid community tools for organizers, so the design is not purely feature listing.

Redesigning Facebook or Instagram feature by feature instead of picking a distinct wedge.
Skipping the target user definition and describing generic social features that fit any audience.

Chapters of the AI PM course that teach what this question tests.