Product design question
Design an app for wine drinkers.
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Product sense: picking a user segment in a lifestyle category and turning a vague brief into a focused, buildable idea.
How to approach it
- Ask whether the app is for casual drinkers, collectors, or restaurant staff, and pick one to focus on.
- List the core needs of that segment: discovering bottles, learning pairings, tracking a cellar, or buying with confidence.
- Map the biggest pain point, such as feeling intimidated by labels and jargon at the shelf.
- Propose a lean MVP, like scan-a-label recommendations plus simple pairing tips.
- Define a success metric such as weekly active scans or repeat purchase rate.
What a strong answer includes
- Narrows to one segment (e.g. casual drinkers) instead of serving collectors and beginners at once.
- Ties the scan feature to a concrete pain point: decoding tannin and region jargon in seconds.
- Names a monetization path, e.g. retailer affiliate links, marked clearly as an assumption.
- Picks one measurable success metric instead of a vague goal like engagement.
Common mistakes
- Designing for every type of wine drinker instead of one segment.
- Listing many features with no prioritization or MVP cut.
- Skipping how the product would make money.
Likely follow-up questions
- How would you validate demand before building this?
- What would you cut if you had only 6 weeks to ship?
- How do you handle users who know nothing about wine versus experts?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop