Strategy question

Design a product to improve diners' experiences at restaurants after they finish the meal.

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What this question tests

Tests product design for a specific, underexplored moment in an existing customer journey rather than the whole dining experience.

How to approach it

  1. Scope narrowly to the post-meal moment: paying the bill, giving feedback, and deciding what to do next, not the full dining experience.
  2. Identify pain points: waiting to flag a server for the check, splitting the bill among a group, and no easy way to leave feedback or find a next activity.
  3. Design contactless checkout via QR code with flexible bill splitting, plus an optional quick feedback prompt and a suggested next-stop, dessert, drinks or a nearby activity.
  4. Prioritize contactless checkout first, since it addresses the most universal friction, the wait for the check.
  5. Define success as checkout time reduction, feedback response rate, and click-through on next-stop suggestions.

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