Strategy question

Your company has been able to digitize smell, how will you launch this new service?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Creativity paired with structured product thinking for launching a genuinely novel, unproven technology.

Ask what 'digitize smell' means technically: can it capture, transmit, and reproduce a smell, or only detect and classify it.
Identify plausible use cases: food and beverage quality control, perfume design, or accessibility for people who cannot smell.
Pick the use case with the clearest willingness to pay, likely B2B perfume and flavor industry rather than consumer.
Define an MVP: a scanning device paired with a database of scent profiles, sold to perfumers first.
Plan a narrow launch with a handful of design partner companies before any consumer version.
Set success as paying pilot customers and repeat usage, not broad public interest.

Narrows an open ended prompt to one clear beachhead market instead of trying to cover consumer and B2B at once.
Explains why B2B first reduces risk: professional buyers tolerate an imperfect early product that consumers would reject.
Gives a concrete illustrative pricing idea, e.g. assumes a $500 per month device lease for perfume houses.
States what would prove or disprove the bet quickly, such as 5 design partners signing within 2 months.

Staying abstract about what the technology actually does instead of picking a concrete capability to build around.
Jumping straight to a mass consumer launch for an unproven, expensive new technology.
Not naming any way to validate demand before a full launch.

Chapters of the AI PM course that teach what this question tests.