Strategy question

Should Google make one more attempt at social media?

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What this question tests

Strategic judgment on whether to re-enter a market after past failures, weighing sunk-cost bias against real opportunity.

How to approach it

  1. Name past attempts, e.g. Google+ and Orkut, and why they failed, e.g. no clear differentiated use case versus Facebook.
  2. Assess whether the market opportunity has changed, e.g. the rise of AI-curated or interest-based social versus friend-graph social.
  3. Decide based on unique assets, e.g. YouTube, Search, and Gemini data, not a generic feed clone.
  4. Recommend against a general social network, but for a narrow, differentiated angle, e.g. AI-curated interest communities tied to Search or YouTube.
  5. State the risk of repeating past mistakes if no true differentiation exists.
  6. Note how you'd test the narrow bet before committing further.

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