Strategy question
Should Google make one more attempt at social media?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic judgment on whether to re-enter a market after past failures, weighing sunk-cost bias against real opportunity.
How to approach it
- Name past attempts, e.g. Google+ and Orkut, and why they failed, e.g. no clear differentiated use case versus Facebook.
- Assess whether the market opportunity has changed, e.g. the rise of AI-curated or interest-based social versus friend-graph social.
- Decide based on unique assets, e.g. YouTube, Search, and Gemini data, not a generic feed clone.
- Recommend against a general social network, but for a narrow, differentiated angle, e.g. AI-curated interest communities tied to Search or YouTube.
- State the risk of repeating past mistakes if no true differentiation exists.
- Note how you'd test the narrow bet before committing further.
What a strong answer includes
- Names the specific past failures and their real cause instead of a vague 'it didn't work'.
- Distinguishes re-entering social media broadly from building on a specific differentiated angle, and picks the latter.
- Leverages a real unique asset, e.g. YouTube community or Search intent data, as the basis for differentiation.
- Gives a clear recommendation, yes but narrow, rather than a wishy-washy maybe.
Common mistakes
- Proposing a generic feed clone without addressing why past attempts failed.
- Not giving a clear yes or no recommendation.
Likely follow-up questions
- What would you do differently this time versus the earlier attempt?
- How would you know within 6 months if it's working or not?
More strategy questions
- Google Keep is a free product to save, share notes etc. How would you make it a subscription product & monetize it?Google · Strategy · Hard
- With an unlimited network bandwidth what would you build?Google · Strategy · Hard
- Strategize and implement omni-channel initiatives to improve customer LTV for Walmart.Shopify · Strategy · Hard
- Should Google launch a TV service?Google · Strategy · Hard
- Your company has been able to digitize smell, how will you launch this new service?Google · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
More questions from these companies
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop