Strategy question

How would you turn Facebook Events around?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic turnaround thinking for a deprioritized product feature, diagnosing why it declined before proposing a fix.

Diagnose why Facebook Events lost relevance: competition from dedicated platforms (Eventbrite, Partiful), reduced organic reach as Facebook shifted toward algorithmic content, and a shift of casual event coordination to group chats.
Segment the remaining use cases where Events still has an edge: local community and public events benefiting from Facebook's existing social graph and discovery surface.
Propose a focused turnaround: double down on local/public event discovery, integrating with Groups and Marketplace, rather than competing broadly with dedicated event platforms.
Address the supply side: make event creation and promotion easier for local businesses and organizers, since supply drives the discovery flywheel.
Define success as event RSVP-to-attendance conversion and organizer retention, with a guardrail on event spam/quality.

Diagnoses root causes of the decline before proposing a fix, rather than jumping straight to new features.
Picks a specific defensible niche, local and public events, instead of trying to compete everywhere at once.
Names both a demand-side metric (attendance conversion) and a supply-side metric (organizer retention), appropriate for a two-sided discovery product.

Proposing generic improvements like 'better UI' without diagnosing why usage actually declined.
Ignoring the two-sided nature of Events, focusing only on attendees and not the organizers who create supply.

How would you measure early signs that the turnaround is working within the first quarter?
How would you prevent event spam from local businesses once you incentivize more listings?