Product design question

How would you improve Uber for a football event?

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What this question tests

Tests operational product thinking for a predictable, high-demand-spike event, balancing supply incentives, pricing, and rider experience.

How to approach it

  1. Anticipate the demand pattern: a sharp, predictable spike in ride requests right after the event ends, concentrated in a small radius around the stadium.
  2. Address supply proactively: incentivize drivers to be near the venue before the event ends using pre-event notifications and guaranteed minimum earnings for that window.
  3. Address rider experience: designate specific, clearly marked pickup zones outside the venue to reduce chaos and match time, similar to how Uber already handles some large venues.
  4. Address pricing transparency: cap or clearly communicate surge pricing in advance so riders aren't caught off guard by a sharp price spike right after a stressful, crowded event.
  5. Define success: average wait time post-event and completed-ride rate in the surge window, since both measure whether supply actually met the predictable spike.

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