Product design question
How would you improve Uber for a football event?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests operational product thinking for a predictable, high-demand-spike event, balancing supply incentives, pricing, and rider experience.
How to approach it
- Anticipate the demand pattern: a sharp, predictable spike in ride requests right after the event ends, concentrated in a small radius around the stadium.
- Address supply proactively: incentivize drivers to be near the venue before the event ends using pre-event notifications and guaranteed minimum earnings for that window.
- Address rider experience: designate specific, clearly marked pickup zones outside the venue to reduce chaos and match time, similar to how Uber already handles some large venues.
- Address pricing transparency: cap or clearly communicate surge pricing in advance so riders aren't caught off guard by a sharp price spike right after a stressful, crowded event.
- Define success: average wait time post-event and completed-ride rate in the surge window, since both measure whether supply actually met the predictable spike.
What a strong answer includes
- Treats this as a predictable, plannable event rather than a reactive one, proposing proactive driver incentives ahead of the demand spike.
- Proposes designated pickup zones, a real, known solution pattern Uber already uses for major venues, showing practical awareness.
- Uses an illustrative number, e.g. assume post-game demand is 5x the normal baseline for a 30-minute window, sizing the driver incentive needed.
- Balances pricing transparency against pure surge-revenue maximization, recognizing rider trust matters especially in a high-stress, high-crowd moment.
Common mistakes
- Treating the event as unpredictable and reactive instead of a known, plannable demand spike.
- Focusing only on pricing/surge mechanics without addressing physical pickup logistics, which is often the bigger practical problem at stadiums.
Likely follow-up questions
- How would you coordinate with the venue on designated pickup zone logistics?
- How would you handle a situation where driver supply still falls short despite incentives?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop