Strategy question
Should Google get into the ticketing market? If so, what would you build?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Market entry reasoning: assessing whether a new market fits existing strengths before proposing a specific product.
How to approach it
- Assess existing assets relevant to ticketing, event listings in search, venue data in maps, and an existing payment product.
- Assess the competitive landscape, an incumbent's dominance and the antitrust scrutiny it already faces, which could be an opening or a risk.
- Decide on entry strategy, rather than competing head on for concerts, focus on aggregating ticket availability and prices across existing sellers.
- Propose the specific product, a ticket search and price comparison layer within search and maps, directing users to complete purchase on the actual ticketing site.
- Define success metrics, ticket search to click through rate and partner ticketing sites' willingness to integrate.
What a strong answer includes
- Chooses a specific entry point, aggregation and comparison rather than becoming a full ticketing seller, avoiding a costly head on fight with exclusive venue contracts.
- Draws a direct, relevant analogy to an existing flight comparison product's model of aggregating and linking out rather than fulfilling bookings directly.
- Names a real market condition, current antitrust pressure on the dominant incumbent, as a reason the timing for a comparison product might be favorable.
Common mistakes
- Proposing a full competing ticketing platform with no acknowledgment of the incumbent's exclusive venue relationships.
- No mention of relevant existing assets that could lower the cost of entry.
- Giving a yes or no with no concrete product proposal.
Likely follow-up questions
- How would you convince ticketing partners to integrate with a comparison product?
- What would make you recommend against entering this market at all?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop