Strategy question

Should Google get into the ticketing market? If so, what would you build?

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What this question tests

Market entry reasoning: assessing whether a new market fits existing strengths before proposing a specific product.

How to approach it

  1. Assess existing assets relevant to ticketing, event listings in search, venue data in maps, and an existing payment product.
  2. Assess the competitive landscape, an incumbent's dominance and the antitrust scrutiny it already faces, which could be an opening or a risk.
  3. Decide on entry strategy, rather than competing head on for concerts, focus on aggregating ticket availability and prices across existing sellers.
  4. Propose the specific product, a ticket search and price comparison layer within search and maps, directing users to complete purchase on the actual ticketing site.
  5. Define success metrics, ticket search to click through rate and partner ticketing sites' willingness to integrate.

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