Metrics question

How would you set the goals/metrics for a home services product like Angie's List?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Metrics tree construction for a two sided marketplace, matching goals to the specific behaviors of homeowners and service providers.

Confirm the business goal: is this growth, trust, or repeat usage for a directory like Angie's List.
Split the metric tree by the two sides: homeowners requesting service and providers fulfilling it.
For homeowners, track search to request rate, request to booked job rate, and satisfaction after job completion.
For providers, track lead response time, quote acceptance rate, and repeat listing activity.
Set a north star, such as completed jobs per month, that ties both sides together.
Add guardrails like review authenticity rate and provider cancellation rate so growth does not erode trust.

Explicitly separates supply side and demand side metrics instead of one blended funnel.
Picks a north star like completed and rated jobs, not raw leads generated.
Uses an illustrative number, such as assuming a 20 percent request to booked conversion as healthy.
Flags trust as a guardrail given the category runs on reviews and reputation.

Lists generic engagement metrics like DAU that do not fit a considered, infrequent purchase category.
Ignores the provider side of the marketplace entirely.
No guardrail against fake reviews or spam leads.

Which single metric would you pick if you could only track one?
How would you detect fake or low quality provider leads?
How would this metric tree change for a repeat service like lawn care versus a one time job?