Strategy question

If you were a senior PM for Google Maps, what would your goal be for the next year?

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What this question tests

Tests strategic prioritization: setting a single coherent yearly goal for a mature product based on its current competitive position.

How to approach it

  1. Assess Google Maps' current position: strong core navigation, growing competition from Apple Maps and Waze in specific segments.
  2. Identify where growth or defense is needed most, for example local business discovery revenue or EV routing features.
  3. Pick one primary goal rather than listing many, since a senior PM's yearly focus must be singular and defensible.
  4. Justify the goal with a business rationale, tying it to either revenue, engagement, or competitive moat.
  5. Break the goal into two or three supporting initiatives for the year.
  6. State the metric that would define success by year end.

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