Product design question
What product would you create for teens on Facebook?
- Meta
- Product design
- Medium
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What this question tests
Product design for a specific age demographic within an existing platform, balancing engagement with safety.
How to approach it
- Clarify the goal: re-engage teens who have largely moved to Instagram and TikTok, not just add a feature to Facebook.
- List teen-specific needs: private spaces away from parents and older relatives, and content formats matching short video habits.
- List constraints: strict safety and privacy requirements given regulatory scrutiny around teen social media use.
- Prioritize a safety-first design: default private accounts, limited ad targeting, and strong content moderation for this segment.
- Propose a feature: closed friend-group spaces for shared interests, distinct from the broader public Facebook feed.
- Define success as weekly active teen usage and safety incident rate staying flat or improving.
What a strong answer includes
- Grounds the answer in the real context that teens have largely left Facebook for Instagram and TikTok, so the bar is high.
- Prioritizes safety and privacy defaults explicitly, given known regulatory and parental concern around teens on social platforms.
- Proposes a distinct, closed space rather than another public feed feature, matching how teens actually prefer to socialize.
- Picks weekly active teen usage as the outcome metric, being honest that this is a hard reactivation problem.
Common mistakes
- Ignoring safety and regulatory context, which is central to any teen-focused product decision.
- Proposing a feature that copies Instagram or TikTok without a clear reason teens would choose Facebook for it.
Likely follow-up questions
- How would you handle parental concerns about a new teen-focused feature?
- How would you convince teens to come back to Facebook at all?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop