Product design question

What product would you create for teens on Facebook?

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What this question tests

Product design for a specific age demographic within an existing platform, balancing engagement with safety.

How to approach it

  1. Clarify the goal: re-engage teens who have largely moved to Instagram and TikTok, not just add a feature to Facebook.
  2. List teen-specific needs: private spaces away from parents and older relatives, and content formats matching short video habits.
  3. List constraints: strict safety and privacy requirements given regulatory scrutiny around teen social media use.
  4. Prioritize a safety-first design: default private accounts, limited ad targeting, and strong content moderation for this segment.
  5. Propose a feature: closed friend-group spaces for shared interests, distinct from the broader public Facebook feed.
  6. Define success as weekly active teen usage and safety incident rate staying flat or improving.

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