Product design question
How would you improve the Facebook newsfeed?
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product improvement thinking for a mature social feed: identifying one specific, high value gap rather than generic changes.
How to approach it
- Identify the current tension: balancing meaningful content from friends and family against algorithmic engagement optimized content.
- Pick one specific gap, such as users feeling overwhelmed by low signal content from pages and groups crowding out close friend updates.
- Propose a targeted improvement, such as a toggle or dedicated section prioritizing close friend and family content by default.
- Address the trade off: prioritizing close ties may reduce time spent versus algorithmically optimized viral content.
- Define success: reported feed satisfaction and time spent on meaningful, close tie content specifically.
- State the assumption about which user segment, younger or older, you are optimizing for.
What a strong answer includes
- Picks a specific, well known gap, low signal content from pages and groups crowding out close friend updates, rather than vague polish.
- Proposes a concrete fix, a close friends first feed mode users can toggle, addressing a real, often voiced user frustration.
- Acknowledges the trade off honestly, noting this could reduce raw engagement time even as it improves user satisfaction and trust.
- Sets a measurable goal, for example a stated improvement in self reported feed satisfaction scores among users who enable the mode.
Common mistakes
- Proposing generic UI changes without naming a specific, well evidenced user frustration with the current feed.
- Ignoring the real trade off between engagement optimized content and user reported satisfaction.
Likely follow-up questions
- How would you measure feed satisfaction beyond just time spent?
- Would you make this the default experience or an opt in toggle, and why?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop