Product design question

How would you improve the Facebook newsfeed?

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What this question tests

Tests product improvement thinking for a mature social feed: identifying one specific, high value gap rather than generic changes.

How to approach it

  1. Identify the current tension: balancing meaningful content from friends and family against algorithmic engagement optimized content.
  2. Pick one specific gap, such as users feeling overwhelmed by low signal content from pages and groups crowding out close friend updates.
  3. Propose a targeted improvement, such as a toggle or dedicated section prioritizing close friend and family content by default.
  4. Address the trade off: prioritizing close ties may reduce time spent versus algorithmically optimized viral content.
  5. Define success: reported feed satisfaction and time spent on meaningful, close tie content specifically.
  6. State the assumption about which user segment, younger or older, you are optimizing for.

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