Product design question
Design a Facebook product to help people follow a healthy living lifestyle.
- Meta
- Product design
- Medium
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What this question tests
Product design connecting a social platform's strengths, community and sharing, to a health and wellness use case.
How to approach it
- Clarify scope: a healthy living feature inside Facebook, likely leveraging Groups and social accountability rather than a standalone fitness tracker.
- Segment users: people trying to build a new habit, like walking daily, versus people managing an existing routine.
- Identify the gap: standalone fitness apps lack the social accountability and existing friend network Facebook already has.
- Prioritize social accountability for habit formation, since that's Facebook's actual differentiator versus dedicated fitness apps.
- Propose small habit groups: users join a themed group like a 10,000 steps challenge with friends, sharing daily progress and light encouragement, not raw health data.
- Define success as weekly active participation in habit groups and self reported habit adherence after 30 days.
What a strong answer includes
- Leverages Facebook's real strength, social graph and Groups, instead of building a generic fitness tracker feature.
- Chooses light, non medical data sharing like steps or streaks rather than sensitive health data, respecting privacy concerns.
- Gives an illustrative number, for example assuming 25 percent higher habit adherence for users in a social group versus solo.
- Addresses data sensitivity directly, since health data on a social platform raises real privacy concerns.
Common mistakes
- Proposing detailed health or medical data tracking on a social platform, which raises significant privacy and trust issues.
- Building a fitness tracker clone that ignores Facebook's actual competitive advantage, its social graph.
Likely follow-up questions
- How would you handle privacy for any health related data collected?
- How would you prevent habit groups from becoming a source of unhealthy social comparison?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop