Strategy question
If Meta were to acquire the New York Times (NYT), what would be your next project and the rationale behind it?
- Meta
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Strategic reasoning under a hypothetical: identifying synergies between two different businesses and proposing a coherent next step.
How to approach it
- Clarify the premise: Meta now owns a major news organization's content, brand, and subscriber base.
- Identify the core synergy: Meta's distribution and ad tech combined with NYT's premium journalism and subscriber trust.
- Propose a concrete next project, such as a subscription bundle giving NYT access as a Meta ecosystem perk.
- Consider risks, like journalistic independence concerns and antitrust scrutiny of the acquisition itself.
- Define success as bundled subscription conversion rate or increased time spent on quality news content within Meta apps.
What a strong answer includes
- Proposes a specific, concrete project (a bundled subscription perk) rather than a vague 'leverage synergies' statement.
- Addresses the real risk of editorial independence concerns given Meta's reputation and content moderation controversies.
- Names antitrust and regulatory risk as a serious constraint on this hypothetical, showing business maturity.
- Uses an assumed metric, e.g. targeting 5 percent of Meta subscribers activating the bundled news perk.
Common mistakes
- Giving a vague answer about 'synergy' with no concrete project proposed.
- Ignoring journalistic independence and antitrust concerns entirely.
- Not defining any success metric for the proposed project.
Likely follow-up questions
- How would you protect journalistic independence in this structure?
- What antitrust risks would concern you most?
- How would you measure whether this integration is working?
More strategy questions
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?Meta · Strategy · Easy
- An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?Meta · Strategy · Medium
- Why should Facebook enter the dating market and how would you execute it?Meta · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
- Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.Amazon · Strategy · Hard
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop