Product design question

How would you build Facebook Dating from 0-1?

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What this question tests

Zero to one product thinking: defining a trustworthy dating product inside an existing social graph with sensitive privacy needs.

How to approach it

  1. Users: Facebook users seeking dating who want it kept separate from their main social circle.
  2. Pain points: existing dating apps lack the trust signal of a real, verified social identity, but users fear friends seeing their dating activity.
  3. Prioritize: build strict separation from the main Facebook profile and friend list as the first design principle.
  4. Solution: an opt-in separate dating profile using Facebook data for verification only, with friends explicitly excluded from matching by default.
  5. Go to market: launch in a limited market first to test trust and safety systems before wide rollout.
  6. Success metric: opt-in rate among target age segments, and match to conversation conversion, with safety incident rate as a guardrail.

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