Estimation question

Determine the right number of photos to show in Facebook's newsfeed.

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What this question tests

Tests structured estimation reasoning for a ranking and content-mix decision, balancing engagement data with content diversity.

How to approach it

  1. Frame this as an optimization question, not a fixed number: the right photo count depends on maximizing engagement without crowding out other valuable content types.
  2. Identify the tradeoff: more photos per session may raise engagement, since photo content typically drives strong interaction, but too many risks feed monotony and reduced diversity.
  3. Propose testing a range, for example varying photo density from 20% to 50% of feed items, via an A/B experiment rather than picking an arbitrary fixed count.
  4. Measure both primary and guardrail metrics: session time and engagement rate as primary, content-type diversity and creator-type representation as guardrails.
  5. State a directional estimate, informed by these tradeoffs, that photos likely make up somewhere around a third of feed items, pending real experimental data to confirm.

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