Product design question

Create a product for borrowers and lenders.

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What this question tests

Two sided marketplace product design: matching a genuine borrower pain point with lender risk and return needs.

How to approach it

  1. Clarify scope: peer to peer lending, small business lending, or consumer credit, since each has very different regulatory and risk profiles.
  2. Identify users: borrowers who lack access to affordable credit from traditional banks, and lenders (individuals or institutions) seeking risk-adjusted returns.
  3. Name pain points: borrowers face slow, opaque approval processes, and lenders lack good tools to assess and diversify credit risk.
  4. Propose a product: a peer to peer lending marketplace with transparent, data-driven credit scoring for borrowers and automated risk-based diversification tools for lenders.
  5. Prioritize trust and risk transparency first, since lending marketplaces fail primarily from lender losses of confidence, not lack of borrower demand.
  6. Define success as loan default rate versus lender expected return, and borrower approval time compared with traditional banks.

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