Metrics question

What are the goals for Facebook's Newsfeed?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Ability to define coherent goals for the core feed product balancing engagement with meaningful, healthy usage.

State the overarching goal: keep the feed the primary place users go for meaningful updates from friends, family, and communities they care about.
Set an engagement goal: time spent and session frequency on the feed specifically, not just overall app usage.
Set a quality goal: share of feed content from close connections versus lower-value passive content like generic pages.
Add a wellbeing guardrail: meaningful social interactions like comments and replies from friends, as a check against passive scrolling.
Set a content health goal: reduction in low-quality or misleading content surfaced, protecting long-term trust.
Tie these together: prioritize meaningful interactions and content quality over raw time spent.

References the company's own known strategic shift toward meaningful social interactions over raw time spent.
Balances an engagement goal with a content-quality guardrail, avoiding a pure growth-at-all-costs framing.
Distinguishes content from close connections versus passive content, a meaningful segmentation for a feed product.
Explicitly states the tradeoff prioritization, quality over volume, showing strategic judgment, not just a metric list.

Setting a pure time-spent or session-count goal without any quality or wellbeing consideration.
Not acknowledging the platform's own publicly known pivot toward meaningful interactions.
Listing disconnected metrics without a stated priority or tradeoff.

How would you measure meaningful interaction objectively?
How would you balance this against ad revenue, which benefits from more time spent?
What would you do if quality improvements reduced overall engagement short-term?